I will not pretend to be any sort of expert on branding. I have been writing for years, but it is only in the past year or so that I have really started watching the self-pub and e-book world. It is a boom-town of first-timers, indie artists and veteran authors, incredibly gifted storytellers and those with much to learn. It is a brave new world where those with the fortitude and determination enough to see it through, can find success in the writing world without corporate sponsorship.

It is, quite frankly, an exciting time to be a creative writer. There is opportunity everywhere!

This is not to say that it is an easy path. Gosh, no. In fact, in some ways, it seems like it is more work, more difficult, than being a ‘published’ author twenty years ago. If you’re looking to succeed now, not only are you responsible for writing your piece, and often editing it (or finding editors to do it for you), marketing it, acquiring a suitable cover, publicizing it, and so on and so forth.

Thus, in addition to trying to meet my daily/weekly/monthly/project-based writing goals, I am also struggling to build a brand. No – in all honesty, at this point, I am just trying to figure out how to build a brand. How to make more visible, how to set-up and begin using Twitter, to run a Facebook page, how to get my novels (once completed!) onto Amazon and/or Smashwords, how to attract good reviews and lots of sales.

Thankfully, I am not alone in this endeavor. Not only do I have the illustrious, brilliant, magnificent Jack Morgan, but I have found several communities of wonderful folks on Facebook and around the web who are supportive, knowledgeable, helpful and basically – amazing.

Still, its a daunting thing to consider. Especially when trying to balance a day job, family life, a social life, and all manner of other responsibilities. I am exhausted just thinking about all I have to do.

So on that note, I sign off and return to editing “Incandescence”, my current WIP.

Love & Rainbows,

Posted on March 15, 2012, in Uncategorized and tagged , , , . Bookmark the permalink. Leave a Comment.

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